Writing english essay
Good Topics For A Sociology Term Paper
Wednesday, August 26, 2020
From Typical Contracts to E-Contracts Assignment
From Typical Contracts to E-Contracts - Assignment Example In this manner it is invaluable as it spares the two customers the time they would have used to make a trip to the marking workplaces. Third, the innovation has extraordinarily improved productivity in the land area subsequently coming about to lessen ââ¬Å"contract-to-shutting times.â⬠Also, the electronic agreement framework decreases deforestation. This is on the grounds that it has killed the utilization of papers for documentation. Rather, it utilizes CDââ¬â¢s where the marked reports are put away and given to the purchasers. What's more, the new methodology favor customers who don't prefer to uncover their character. This is on the grounds that there is no eye to eye connection between the purchaser and dealer. The main individual who gets the chance to meet the shoppers is the lawyer subsequently giving protection to the individuals who esteem their own security. From the first schoolmate, I would concur with him that it feels extraordinary while shutting bargains through electronic framework contrasted and the customary way. In spite of the distinction in two techniques, both need a lot of consideration as a method of looking after exactness. By utilizing this technique, shoppers chance losing nothing since they are ensured assurance from the land organizations. None of their assurance will be endangered in electronic agreements since all strategies are done in private. To the second cohort, I figure you should end the questions you have towards the e-contract framework. It is genuine individuals infre quently read the entire agreement yet with the utilization of e-contracts, one can peruse them quicker than perusing printed copies. The inquiry and discover apparatuses have a significant effect subsequently making the exchanges simple and straightforward. What's more, conditions point of reference cling to in this way the entire methodology is done under the release execution rule. By this, it implies that the finishing of the consumersââ¬â¢ agreement must be done through after what was guaranteed before the marking of that agreement.
Saturday, August 22, 2020
Global Warming (Cause and Effects) Free Essays
A worldwide temperature alteration Since the late nineteenth century Earthââ¬â¢s climate and seas have been getting hotter. As per an exploration by Americaââ¬â¢s Climate Choices the normal temperature of Earthââ¬â¢s surface expanded by around 0. 8 à °C in the course of recent years. We will compose a custom article test on A worldwide temperature alteration (Cause and Effects) or on the other hand any comparable subject just for you Request Now There are a ton of reasons for an unnatural weather change. The causes can be separated into two groupsââ¬â¢ common causes and man-made causes. Regular causes happen without the impact of people. There are two regular causes one of them is the earth experiences a pattern of environmental change that keeps going around 40. 00 years. The other reason is arrival of methane gas from some piece of the earth. Man-made causes are the greatest warmth of an unnatural weather change. As per National Geographic, there are a few ozone harming substances liable for warming and people produce them in an assortment of ways. Contamination is the one of the greatest man-made issues. Contamination happens from numerous points of view. For instance, consuming non-renewable energy sources, when petroleum products are singed they emit a sort of ozone harming substance. Another significant man-made reason is populace. More individuals mean more food. What's more, to give more food, non-renewable energy sources are utilized all the more frequently. Furthermore, more individuals mean more transportation. This is one of the most concerning issue expanding utilization of petroleum derivative. An Earth-wide temperature boost effectsly affects condition. There are a ton of impacts for instance: - Ice is softening around the world. - Sea level ascent turned out to be quicker in the course of the only remaining century. As indicated by the NASA impacts that researchers had anticipated in the past would result from worldwide environmental change are currently happening for instance: loss of ocean ice, quickened ocean level ascent and more, progressively extreme warmth waves. What's more, if warming ceaseless, different impacts could occur, for example: - Hurricanes and different tempests are probably going to get more grounded. - Ecosystems will change, a few species will get wiped out. - Less new water will be accessible. - Floods and dry spells will turn out to be increasingly normal. In this way, we can add to this worldwide reason with individual activities. Our individual endeavors are particularly huge. We can help promptly by turning out to be more vitality productive. Lessening our utilization of oil, fuel and coal likewise sets a model for others to follow. Instructions to refer to Global Warming (Cause and Effects), Papers A dangerous atmospheric devation (Cause and Effects) Free Essays A dangerous atmospheric devation Since the late nineteenth century Earthââ¬â¢s climate and seas have been getting hotter. As indicated by an exploration by Americaââ¬â¢s Climate Choices the normal temperature of Earthââ¬â¢s surface expanded by around 0. 8 à °C in the course of recent years. We will compose a custom article test on A worldwide temperature alteration (Cause and Effects) or then again any comparable point just for you Request Now There are a great deal of reasons for a dangerous atmospheric devation. The causes can be separated into two groupsââ¬â¢ common causes and man-made causes. Normal causes happen without the impact of people. There are two normal causes one of them is the earth experiences a pattern of environmental change that keeps going around 40. 00 years. The other reason is arrival of methane gas from some piece of the earth. Man-made causes are the greatest warmth of a worldwide temperature alteration. As per National Geographic, there are a few ozone depleting substances liable for warming and people transmit them in an assortment of ways. Contamination is the one of the greatest man-made issues. Contamination happens from numerous points of view. For instance, consuming petroleum derivatives, when non-renewable energy sources are scorched they radiate a sort of ozone depleting substance. Another significant man-made reason is populace. More individuals mean more food. Also, to give more food, non-renewable energy sources are utilized all the more frequently. Also, more individuals mean more transportation. This is one of the most serious issue expanding utilization of non-renewable energy source. An Earth-wide temperature boost effectsly affects condition. There are a great deal of impacts for instance: - Ice is softening around the world. - Sea level ascent turned out to be quicker throughout the only remaining century. As per the NASA impacts that researchers had anticipated in the past would result from worldwide environmental change are presently happening for instance: loss of ocean ice, quickened ocean level ascent and more, increasingly serious warmth waves. What's more, if warming persistent, different impacts could occur, for example: - Hurricanes and different tempests are probably going to get more grounded. - Ecosystems will change, a few species will get wiped out. - Less new water will be accessible. - Floods and dry spells will turn out to be increasingly normal. Along these lines, we can add to this worldwide reason with individual activities. Our individual endeavors are particularly noteworthy. We can help quickly by turning out to be more vitality effective. Decreasing our utilization of oil, gas and coal likewise sets a model for others to follow. Instructions to refer to Global Warming (Cause and Effects), Essay models
Tuesday, August 18, 2020
How Do I Practice Deep Breathing for Anxiety
How Do I Practice Deep Breathing for Anxiety Social Anxiety Disorder Coping Print How Do I Practice Deep Breathing for Anxiety? By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Updated on September 30, 2019 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Deep breathing can help to quell anxiety. Getty / Dorling Kindersley / John Freeman Diaphragmatic breathing, or deep breathing from the diaphragm rather than the chest, is a way to relax and reduce anxiety of various kinds. Although we are all capable of breathing this way, very few of us do so in our everyday lives. Importance of Deep Breathing Deep breathing helps you to avoid the fight-or-flight response to stressful situations. In these situations, your bodys automatic systems are on high alert and signal your heart to beat faster and breathing rate to increase. By consciously becoming aware of your breathing and regulating its depth and rate, the likelihood of spiraling into a panic or anxiety attack is lowered. How to Practice Diaphragmatic Breathing Note: If you live with a medical condition, consult with your doctor prior to beginning any type of relaxation training exercise. Its best to practice this breathing pattern while you are in a relaxed and safe environment at home. This way, you will be more likely to use this technique when faced with situations that trigger symptoms of social anxiety disorder (SAD) or other issues with anxiety. Below are the steps to take to practice deep breathing: Find a quiet place free of distractions. Lie on the floor or recline in a chair, loosen any tight clothing and remove glasses or contacts. Rest your hands in your lap or on the arms of the chair.Place one hand on your upper chest and the other hand on your stomach. Inhale, taking a deep breath from your abdomen as you count to three. As you inhale you should feel your stomach rise up. The hand on your chest should not move.After a short pause, slowly exhale while counting to three. Your stomach should fall back down as you exhale. If you wish, you can say a phrase as you exhale such as calm.Continue this pattern of rhythmic breathing for five to ten minutes until you feel relaxed. In addition to following these instructions, consider listening to a voice recording such as the free MP3 audio file offered by McMaster University, which includes directions on practicing diaphragmatic breathing. Use of an audio recording allows you to fully relax and concentrate on the technique without having to follow written instructions. Obstacles to Practicing Deep Breathing If you find that you return to shallow breathing despite practicing deep breathing, it could be that you need more practice in different situations. Try taking a yoga class that encourages deep breathing or sign up for a mindfulness meditation course. Using various strategies that incorporate deep breathing will give you more chances to practice and begin to master the art of breathing from your diaphragm. Musicians and Deep Breathing Singers are taught to breathe deeply while singing to improve the sound of their voice and to carry a tune without breaking in the middle. If you are a singer or musician who plays a wind instrument and live with social anxiety, you may benefit from practicing deep breathing. Breathing deeply from your abdomen while performing will help to prevent hyperventilation or the feeling that you cant catch your breath. Other Relaxation Exercise Techniques to Use With Deep Breathing Progressive muscle relaxationGuided imageryAutogenic trainingYogaMeditationBody scan If deep breathing alone does not seem to improve your anxiety, consider reading about and practicing these other techniques. You might even find an online or local therapist who can guide you through these types of exercises. For a helpful coach in your pocket, there is also Woebot, a chat app that can guide you through relaxation exercises as well as help you challenge negative thought patterns. A Quick Five-Minute Breath Exercise Not sure how to implement deep breathing into your daily life? Below is a quick routine you can practice each day to remind you to breathe this way: Set your phone to go off once a day at a convenient time.When the alarm goes off, practice deep breathing for five minutes.After the five minutes are up, see if you feel more relaxed and less anxious. Over time, it should become more natural to breathe this way all of the time. A Word From Verywell Breathing deeply from your diaphragm is a learned skill. Although as babies we all do this instinctively, when you live with anxiety it can feel hard to breathe this way in a moment of panic. If after practicing deep breathing you still feel severe anxiety, consider consulting a mental health professional or medical doctor for assessment and recommendations for treatment.
Sunday, May 24, 2020
Compare And Contrast The Lottery By Shirley Jackson
Fiction Essay Young Goodman Brown vs. The Lottery Authors: Nathaniel Hawthrone and Shirley Jackson ENGL 102 Spring Zuidema October 16, 2017 Page Break Nyasia Midgette ENGL 102 October 9, 2017 Thesis Statement: The Lottery by Shirley Jackson and Young Goodman Brown by Nathaniel Hawthrone stories, Shirley Jackson encourages her readers to question their beliefs, actions, and the world by creating struggle. Page Break Compare and Contrast ââ¬â Fiction Essay ââ¬Å"Young Goodman Brownâ⬠and ââ¬Å"The Lotteryâ⬠The authors Shirley Jackson, and Nathaniel Hawthrone in The Lottery and The Young Goodman Brown both revel that different elements such as tone and settingâ⬠¦show more contentâ⬠¦Ã¢â¬Å"Poor little Faith!â⬠thought he, for his heart smote him. ââ¬Å"What a wretch am I, to leave her on such an errand! She talks of dreams, too. Methought, as she spoke, there was trouble in her face, as if a dream had warned her what work is to be done to-night. But, no, no! t would kill her to think it. Well; she s a blessed angel on earth; and after this one night, I ll cling to her skirts and follow her to Heaven.â⬠(7) He is now unlawful, whether or not he actually meets the devil or simply dreams their meeting. Whether the meeting happens, matters less than how Goodman Brown feels about giving in to his dark side. Quoted, On he flew, among the black pines, brandishing his staff with frenzied gestures, now giving vent to an inspiration of horrid blasphemy, and now shouting forth such laughter, as set all the echoes of the forest laughing like demons around him. (53) In The Young Goodman Brown it does a great job describing the struggles Goodman is facing. Although, the ending wasnââ¬â¢t implied. I believe, he is teaching us a moral lesson. Teaching us people are not what they seem. Looks can be deceiving and their can also be good or evil in things/people. The Lottery, is a story about how people stick to tradition. It describes how painstakingly people do not give up tradition and would rather kill someone than give it up. In the beginning, all of the townspeople are gathered in the TownSquare just as they do every year on this day. All the man and women areShow MoreRelatedFiction Essay1407 Words à |à 6 PagesEnglish 102 B43ââ¬â Literature and Composition Spring 2014 Term A Jessica Jack, Student ID#25840627 APA Format Compare and Contrast Short Story Fiction Essay Jessica Jack Liberty University English 102-B43 Outline for Compare and Contrast Essay Thesis: ââ¬Å"The Rocking-Horse Winnerâ⬠by D.H. Lawrence and ââ¬Å"The Lotteryâ⬠, by Shirley Jackson provide two contrasting uses of Setting in a short story which accentuate the importance of the element in a story. One author has the ability to distractRead MoreAnalysis Of The Rocking Horse Winner By Shirley Jackson1043 Words à |à 5 Pages Conflicts Within and Sympathy Evoked in Two Short Stories: ââ¬Å"The Rocking-Horse Winnerâ⬠by D.H. Lawrence and ââ¬Å"The Lotteryâ⬠by Shirley Jackson Michael Jason Flowers Liberty University Outline 1. Introduction a. Thesis Statement: ââ¬Å"The Rocking-Horse Winnerâ⬠by D.H. Lawrence and ââ¬Å"The Lotteryâ⬠by Shirley Jackson are both short stories that present a conflict of society against its characters, but conversely depict very distinctive characters that trigger varying levels of sympathy from the readersRead MoreCompare Contrast Fiction Essay794 Words à |à 4 PagesCompare Contrast: The Rocking-Horse Winner/The Lottery ENGL 102_B40: Literature and Composition Spring 2011 Michaela Gates L23562144 APA Gambling, whether for life or money, is risky and success is not guaranteed, even if you ââ¬Ëwinââ¬â¢. Two different tales both involving risk. 1. Gambling for something valuable - One for life and the other for money 2. Charactersââ¬â¢ Personalities - Paul was hopeful and cared deeply for hisRead MoreThe Lottery and the Lesson942 Words à |à 4 Pagesthe two short stories The Lottery by Shirley Jackson and The Lesson by Toni Bambara. The narrative point of view is defined by who is telling the story. In order to determine which points of view each story was written in, the following questions must be answered. Who is the narrator in the story? How much information does the narrator give the reader about the characters in the story? How much does the narrator really know? To be able to compare and contrast the points of view in eachRead MoreCompare and Contrast Essay1047 Words à |à 5 PagesCompare and Contrast ââ¬Å"Young Goodman Brownâ⬠and ââ¬Å"The Lotteryâ⬠By: Melissa A. Reeves Professor Andrew Smith ENGL 102-B46 LUO Thesis Statement The stories ââ¬Å"The Lotteryâ⬠and ââ¬Å"Young Goodman Brownâ⬠both appear to show that human behavior and judgment can be flawed, even if the personââ¬â¢s intentions appear good to them. There is a level of fear and underlying evil in Puritan settings in both stories. I. Introduction/Statement of Thesis II. Themes and Authorââ¬â¢s Purpose A. The Lottery Read MoreAnalysis : The Five Eighty Eight And Stone Mattress 1746 Words à |à 7 Pagesabout my research paper I planned on using both short stories from my Compare/Contrast essay that focused on abused women who seek their revenge on their abusers. As someone who knows women who have been abused by men and one even sexually assaulted, I feel very passionately about this topic. I wanted to write about the physiological and emotional changes women faced as a result of their abuse. In my first Compare/Contrast essay I talked about boys growing up and going against authority figuresRead MoreFeminism, The Yellow Wallpaper, And Jackson s The Lottery1205 Words à |à 5 Pages1970s. The feminist movement started after the 1970s. Women such as Adrienne Rich (poet), Charlotte Perkins Gilman (feminist) and Shirley Jackson (writer), are women that used their works of literature to show their views on the ways men controlled their wives physically and mentally. Rich wrote Living In Sin, Gilman wrote The Yellow Wallpaper, and Jackson wrote The Lottery. Although each work of literature is written by a different author, they each have the same common theme, feminism. These writersRead MoreCharacter Comparison of ââ¬Å"Young Goodman Brownâ⬠and the ââ¬Å"Lotteryâ⬠967 Words à |à 4 PagesCharacter Comparison of ââ¬Å"Young Goodman Brownâ⬠and the ââ¬Å"Lotteryâ⬠. Mathew Speakman English 102 Professor Katie Robinson July 15, 2012 Thesis Statement: In Nathaniel Hawthornes ââ¬Å"Young Goodman Brownâ⬠and Shirley Jacksons ââ¬Å"The Lotteryâ⬠, we are given a picture of seemingly normal people who are capable of incredible evil. Outline: Opening mood in both stories a. Goodman Browns sets out on a walk in the forest, but knows that evil awaits him. b. TheRead MoreThe Lottery, By Shirley Jackson And The Rocking Horse Winner1048 Words à |à 5 Pagesââ¬Å"The Lotteryâ⬠by Shirley Jackson and ââ¬Å"The Rocking Horse Winnerâ⬠by D.H. Lawrence portray how people can act in atrocious ways when impacted by society. In both of these short stories there is an untimely death of one of the characters. The difference between the deaths is the emotional relation with the characters. The purpose of this paper is to compare and contrast these two pieces of literature through the similarities and differences in the settings, characters, theme, and plot. ââ¬Å"The Lotteryâ⬠Read MoreThe Lottery, By Shirley Jackson And An Adaptation Of `` The Metamorphosis ``1577 Words à |à 7 Pagesââ¬Å"The Lotteryâ⬠by Shirley Jackson and an adaptation of ââ¬Å"The Metamorphosisâ⬠by Peter Kuper are valuable short stories that are worth a close evaluation of. A comparison and contrast of the theme alienation in both stories would lead to a more thorough understanding of the messages behind the texts. The purpose of this essay is to answer the question on ââ¬Å"what insights do we gain into the course theme of alienation when we read both ââ¬Å"The Lotteryâ⬠and ââ¬Å"The Metamorphosisâ⬠side by side?â⬠Gregor Samsa in
Wednesday, May 13, 2020
Wednesday, May 6, 2020
Mit Case Study Free Essays
BCG ââ¬â Join BCG ââ¬â Interview Prep ââ¬â Practice Cases ââ¬â Distributionâ⬠¦ http://www. bcg. com/join_bcg/interview_prep/practice_cases/disâ⬠¦ The Boston Consulting Group Home Join BCG Interview Prep Practice Cases Distribution Strategy Distribution Strategy Crafting a Distribution Strategy for a Sugar Cereal Manufacturer Your client is the sugar cereal division of Foods Inc. We will write a custom essay sample on Mit Case Study or any similar topic only for you Order Now , a U. S. -based distributor and manufacturer of packaged foods. According to the division president, Foods Inc. ââ¬Ës traditional strength has been with grocery stores, which still account for the majority of its $1. billion in sugar cereal sales. But Big M Mart, a discount chain, has been growing at a healthy rate of almost 15 percent per year and has now become Food Inc. ââ¬Ës largest customer. Your client is not sure how to react, and has asked BCG for assistance with its distribution strategy. Establish Understanding of the Case First, let me make sure I understand the problem. Our client specializes in sugar cereals traditionally distributed through grocery stores. Sales to Big M Mart, a discount chain, have been growing at 15 percent per year, and the chain has recently become the largest distributor of the clientââ¬â¢s product nationwide. We are here to help evaluate the distribution strategy in light of Big M Martââ¬â¢s growth. That is correct. Could you explain to me how grocery stores differ from discount stores? Sure. Grocery stores generally specialize in food, as well as selling some household goods and over-the-counter pharmaceuticals. Discount stores, on the other hand, offer food alongside a wide variety of merchandise, including clothing, home electronics, and housewares. Does Big M Mart market its food products differently than do grocery stores? Discount stores advertise lower prices for a wide variety of foods, particularly staple, nonperishable foods. Could I take a moment to write a few notes to myself? Please feel free. Set Up the Framework Before making recommendations, I think we would need to evaluate whether sales growth at Big M Mart is good or bad for Foods, Inc. To do that, I would first look at how its sugar cereal performance at Big M Mart compares with that in other distribution channels. Second, I would look at its performance at Big M Mart in relation to competitorsââ¬â¢ performance. Next, I would determine what drives customer purchases. Finally, I would want to understand the supply chain. That certainly sounds like a reasonable approach. Letââ¬â¢s proceed. Evaluate the Case Using the Framework 1 of 6 10/2/09 6:57 PM BCG ââ¬â Join BCG ââ¬â Interview Prep ââ¬â Practice Cases ââ¬â Distributionâ⬠¦ http://www. bcg. com/join_bcg/interview_prep/practice_cases/disâ⬠¦ First, I would like to get a better sense of where Big M Mart stands in relation to our clientââ¬â¢s other distribution channels by examining the clientââ¬â¢s sales data and margins, by distributor. The marketing department does not have margins by channel, but tracks sales and volume for its top five distributors. What does this imply about Big M Mart as a distribution outlet? It looks as if the top distributors have been growing more important, but particularly Big M Mart, which is growing faster than all the others. This is particularly true when we look at volume, where Big M Martââ¬â¢s growth is much higher than that of the other four channels. And how could you interpret what these data says about margins? While the clientââ¬â¢s sales through other distribution channels are growing faster than volume, Big M Mart volume and sales growth are the same, so the average price paid by Big M Mart has remained constant. That implies that sales growth at Big M Mart could have negative implications for our clientââ¬â¢s margins. Next, I would like to look at how our client is doing in relation to the competition within Big M Mart. Have they been gaining or losing market share? How might you find that out? I would try to interview Big M Martââ¬â¢s purchasing personnel, since they would probably track those data for their own purposes. Why would they want to talk to you? How might you approach such an interview? I would approach the purchasing personnel and suggest that our client and Big M Mart work ogether to identify best practices to reduce costs and increase sales of sugar cereals at Big M Mart. Letââ¬â¢s say in a perfect world you could get a breakdown of Big M Mart sales for the four largest competitors (see market shares below). 2 of 6 10/2/09 6:57 PM BCG ââ¬â Join BCG ââ¬â Interview Prep ââ¬â Practice Cases ââ¬â Distributionâ⬠¦ http://www. bcg. com/join_bcg/interview _prep/practice_cases/disâ⬠¦ What can we infer about our clientââ¬â¢s competitors within this channel? Who should they be worried about? It looks like our client is losing market share, as is Tasty Breakfast, while Cereal Co. nd Private Label are gaining share. Private Label, however, looks to be growing from a very small base. I would like to explore why our client is losing market share to Cereal Co. at Big M Marts. Are their prices better than those of our client? After a period of price wars six to seven years ago that lowered industry margins, the cereal companies have refrained from price competition within the same channel. If prices are not driving the difference, I would look at other factors such as brand selection, percentage of shelf space, product placement, and in-store promotions. Visits to Big M Marts indicate that each name-brand company holds 30 percent of the shelf space, while private label has 10 percent. Cereal Co. brands, however, tend to be placed lower on the shelf than your clientââ¬â¢s products. Well, I suspect that children are a large target market for the sugar cereal manufacturers. The lower shelf placement could be especially important to children who are looking at the different types of cereals. Are there any other promotions? Some Cereal Co. brands have sales promotion tags, and the team notes that store flyers advertise specials on Cereal Co. rands for Big M Mart customer cardholders. So, even if all the companies are maintaining product prices, maybe Cereal Co. is strategically discounting prices to gain market share. It seems as if there is evidence of cooperation between Cereal Co. and Big M Mart. Do we know anything about their relationship? During earlier discussions with Big M Mart, you discovered that your clientââ¬â¢s competi tors have 50 sales representatives dedicated to the Big M Mart account. Your client has seven. Cereal Co. appears to be dedicating more resources to its relationship with Big M Mart than our client is. This may explain its better product placement and promotion programs. 3 of 6 10/2/09 6:57 PM BCG ââ¬â Join BCG ââ¬â Interview Prep ââ¬â Practice Cases ââ¬â Distributionâ⬠¦ http://www. bcg. com/join_bcg/interview_prep/practice_cases/disâ⬠¦ I think I have a good sense of distribution and competition. I would now like to look at the customers and understand why they select the products they do. One hypothesis I have is that shifting brand loyalties are hurting our clientââ¬â¢s market share at Big M Mart. Thatââ¬â¢s interesting. What do you think might motivate purchases of sugar cereals? There are lots of factors, such as the games in the boxes, the price of the cereal itself, how it tastes. To better understand consumer behavior, we might conduct market research, possibly through focus groups, customer observation, and price sensitivity studies. BCG teams often do such research. Letââ¬â¢s assume your team conducts some analysis. Your research concludes that most buyers tend to fall into two categories. Approximately 60 percent of buyers go straight to one cereal and grab it. We can call this group the ââ¬Å"brand-loyalâ⬠shoppers. Another 40 percent of shoppers look at all the cereals and then select one that interests them. Letââ¬â¢s call this group the ââ¬Å"impulseâ⬠buyers. For the brand-loyal shopper, the priority would be product availability, while product placement would be important for consumers who like to shop around. Within these groups, are consumers price sensitive such that one brand can lure shoppers loyal to another brand? In general, your research indicates that consumers are not price sensitive and are extremely loyal to their preferred brand. But when the preferred cereal is unavailable, the brand-loyal customers will purchase discounted cereals approximately 35 percent of the time. Well, from that information, it appears that price is not a major driver of purchases unless the preferred cereal is out of stock. In these stock-out situations, you said, brand-loyal customers will purchase discounted cereals 35 percent of the time. What happens when the customer does not purchase a discounted cereal? In approximately 25 percent of cases, the customer walks away without purchasing any cereal at all. In the remaining 40 percent of cases, the brand-loyal customer will act like an impulse shopper and select another brand. Interesting. It seems as if product availability could be a major driver of total cereal volume for Big M Mart. Of course, we would need to know how often stock-outs occur that cause consumers to walk away without purchasing cereal occur. Since I have a pretty good understanding of customer motivation, Iââ¬â¢d now like to ask a few questions about the clientââ¬â¢s supply chain. I would want to talk to our clientââ¬â¢s distribution personnel to understand the distribution process and to determine how often stock-outs occur. Can you describe how our clientââ¬â¢s cereal is distributed at Big M Mart? Cereals are distributed from the factory to the distributorââ¬â¢s warehouse twice monthly. The retailer then stocks the shelves itself. Do we have any knowledge about when the individual stores are out of stock? No, we do not, since our client only delivers to the warehouses and has no direct access to in-store inventory information. Since we identified product availability as a key success factor earlier on, I would want to make sure that the stores were stocking the product correctly. Letââ¬â¢s say that in your earlier in-store investigations, you found out that Big M Mart stores averaged 15 percent of sugar cereal brands out-of-stock, across all brands. 4 of 6 10/2/09 6:57 PM BCG ââ¬â Join BCG ââ¬â Interview Prep ââ¬â Practice Cases ââ¬â Distributionâ⬠¦ http://www. bcg. com/join_bcg/interview_prep/practice_cases/disâ⬠¦ Stock-outs would be a major problem for our client, since 60 percent of customers look for a specific brand of cereal and 35 percent of them would buy a discounted brand in a stock-out situation. Big M Mart would also have an incentive to reduce out-of-stock incidents, since 25 percent of the time, a brand-loyal customer will walk away without buying anything. Summarize and make recommendations Big M Mart is our clientââ¬â¢s leading customer, accounting for more than 20 percent of our clientââ¬â¢s sugar cereal revenue. Although sales to Big M Mart are increasing on an absolute basis, our clientââ¬â¢s margins there are lower than in its other channels and its competitive position is eroding in that channel. At Big M Mart, our client faces competition from both private label and Cereal Co. although the latter appears to be the greater threat. There appears to be a relationship between Big M Mart and Cereal Co. as evidenced by their joint promotions, the superior placement of the Cereal Co. product, and the substantial resources that Cereal Co. has dedicated to the Big M Mart account. We learned that 60 percent of customers are brand-loyal, implying product availability is most important. However, 40 percent like to try different kinds of cereal, indicating product placement is also important. Purchasers do not appear to be price conscious, unless the type of cereal they are looking for is out of stock, in which case there is a stronger tendency to base purchases on price promotions. In terms of distribution, our client is making deliveries twice a month to Big M Martââ¬â¢s warehouses. Big M Mart, in turn, is responsible for stocking the shelves. We currently have no direct knowledge of when our clientââ¬â¢s items are out of stock at the individual stores, but there is evidence that stock-outs do occur with some frequency. Well, it sounds as if you understand the situation. What would you recommend the client do? The sales through Big M Mart appear to have a negative impact on the bottom line, as they have lower margins than sales through grocery stores. The client could work with grocery stores to ensure that they are able to compete effectively with Big M Mart in the sugar cereal market. This strategy could be risky, however, since Big M Mart is a large and important customer. Therefore, I would recommend that our client work more collaboratively with Big M Mart. To defend its current position at Big M Mart stores, the client should move toward a partnership with Big M Mart and dedicate more resources to the relationship. The customer and competitor data indicate that our clientââ¬â¢s first priority should be to improve distribution to ensure better product availability. In addition, it should push for product placement equal to, if not better than, that of its competitors. Why would Big M Mart be willing to enter into a partnership with Foods Inc? Foods Inc could offer to share its information about customer behavior to help increase revenues for both itself and Big M Mart. Stock-outs hurt Big M Mart in two ways. First, some brand-loyal customers simply walk away without purchasing cereal whenever their preferred brand is unavailable. Second, we know that other brand-loyal customers purchase lower-priced cereal whenever they encounter a stock-out of their preferred brand. Both of these instances lower Big M Martââ¬â¢s revenue. By eliminating stock-outs, Big M Mart could increase its sales by simply ensuring that customers donââ¬â¢t walk away without making a purchase. Converting these purchase occasions to sales would increase Big M Martââ¬â¢s sales of sugar cereals by more than 2 percent(1). Better availability also helps Big M Mart and our client increase their revenue by deterring the brand-loyal shoppers from trading down to lower-priced cereals. Recall that 35 percent of the brand-loyal shoppers purchase a discounted cereal if their preferred brand is not available. If improved distribution now makes the preferred brands more consistently available, the customers will pay a higher price for these products. Finally, we could use the information about consumer purchase behavior to help persuade Big M Mart to 5 of 6 10/2/09 6:57 PM BCG ââ¬â Join BCG ââ¬â Interview Prep ââ¬â Practice Cases ââ¬â Distributionâ⬠¦ http://www. bcg. com/join_bcg/interview_prep/practice_cases/disâ⬠¦ share information about product availability in its individual stores. We could work with our client and Big M Mart to improve the current distribution system to allow for more economical deliveries, while at the same time ensuring that our clientââ¬â¢s product is consistently available in the store. Thank you. Those sound like solid recommendations, but I would suggest that you fully understand the root cause of the stock-out situations and the cost to eliminate them before moving ahead. (1) 15 percent out of stock x 60 percent brand-loyal customers x 25 percent willing to forgo purchase = 2. 25 percent 6 of 6 10/2/09 6:57 PM How to cite Mit Case Study, Free Case study samples
Tuesday, May 5, 2020
Biography Louis Armstrong free essay sample
Is a very talented musician, actor, and singer. He has lived a prosperous life with a lot of success and an equal amount of downfalls. Louis Armstrongs story goes back to over one hundred years ago. Nicknamed Catch, Staccato, Cottonmouth, Dipper, and Dipterous Louis Armstrong took over and changed the jazz industry to what we know it as today. Louis Armstrong was born on August 4, 1901 in New Orleans, Louisiana. His father, William Armstrong, abandoned the family during Louis infant years. Louis Armstrongs mother, Mahayana Armstrong was a prostitute in Louis early years.Louis pent the first years of his life living with his paternal grandmother, Josephine Armstrong. After age five, Louis lived In a two room house near Liberty and Paroled Streets with his mother and sister, Beatrice who was nicknamed Mama Lucy. The family lived in stark poverty. Louis Armstrong started work for a wealthy white family, the Karaokes;s, collecting used bottles and rags and delivering coal at age seven. In third grade Louis dropped out of school and quit working for the Karaokes family. All Louis did at this time was roam around the streets of New Orleans this Is when he started to gain an Interest In jazz.At age twelve Louis fired a pistol in the streets of New Orleans on New Years and was confined in the Colored Waifs Home for Boys. At the school he learned to play cornet. After being released at age fourteen, Louis Armstrong worked selling papers, unloading boats, and selling coal from a cart. As Louis was working and hanging in the streets he heard a lot of Jazz being played at local danceable, parties, bars. And balls. Even though Louis didnt own any Instruments he soul frequented many clubs to listen to the bands play. He mostly went to the Funky Butt Hall and listened to Joe King Oliver. Joe King Oliver was his favorite and the older man acted as a father to Louis, even giving him his first real cornet. And Instructing him on the instrument. By 191 7 he played in an Oliver inspired group at dive bars in New Orleans Storytellers section. In 1919 he left New Orleans for the first time to Join Fate Marbles band In SST. Louis. Marble led a band that played on the Stresses Mississippi river boat lines. When the boats left from New Orleans Louis Armstrong also played regular gigs in Kid Orgys band.Louis stayed with Marble until 1921 when he returned to New Orleans and played in Gouty Singletons. He also played In parades with the Allen Brass Band, and on the bandstand with Papa Selections Tuxedo Orchestra, and the Silver Leaf Band. When King Oliver left the city in 1919 to go to Chicago. Louis took his place In Kid Orgys band from time to time. In 1922 Louis received a telegram from his mentor Joe Oliver, asking him to join his Creole Jazz Band at Lincoln Gardens in Chicago. This was a dream come true for Louis and his playing in the band soon made him a sensation among other musicians In Chicago. While playing in Olivers Creole Jazz Band, Louis Armstrong met Lillian Hardin, a piano player and arranger for the band. They got married on February 5, 1924. The young Louis Armstrong became popular through his Ingenious ensemble lead and second cornet lines, his cornet duet passages with Oliver, and his solos. He recorded his first solos as a member of the Oliver band In such pieces as Chimes Blues and Tears, Armstrong quit Olivers band to seek further fame. He played for a year in New York City in Fletcher Henderson band and on many recordings with others before returning to Chicago and playing in large orchestras.There he created his most important early works, the Armstrong Hot Five and Hot Seven recordings of 1925- 928, on which he emerged as the first great Jazz soloist. By then the New Orleans ensemble style, which allowed few solo opportunities, could no longer contain his explosive creativity. He retained vestiges of the style in such masterpieces as Hotter than That, Strutting with Some Barbecue, Wild Man Blues, and Potato Head Blues but largely abandoned it while accompanied by pianist Earl Hines in West End Blues and Weather Bird.By that time Louis Armstrong was playing trumpet, and his technique was superior to that of all competitors. All of his musical energy and menus made these recordings major innovations in Jazz. Louis Armstrong was a famous musician by 1929, when he moved from Chicago to New York City and performed in the theatre review Hot Chocolates. He toured America and Europe as a trumpet soloist accompanied by big bands; for several years beginning in 1935, Luis Russell big band served as the Louis Armstrong band.During this time he abandoned the often blues-based original material of his earlier years for a remarkably fine choice of popular songs by such noted composers as Hogan Carmichael, Irving Berlin, and Duke Longtime. With his new collection came a new, amplified style: he created melodic paraphrases and variations as well as chord- change-based improvisations on these songs. His trumpet range continued to expand, as demonstrated in the high-note showpieces in his repertoire.His beautiful tone and gift for structuring bravura solos with brilliant high-note climaxes led to such masterworks as Thats My Home, Body and Soul, and Star Dust. One of the inventors of scat singing, he began to sing lyrics on most of his recordings, varying melodies or decorating with scat phrases in a gravel voice that was immediately identifiable. Although he sang such humorous songs as Hobo, You Cant Ride This Train, he also sang many standard songs, often with an intensity and creativity that equaled those of his trumpet playing.Louis and Lillian Armstrong separated in 1931. From 1935 to the end of his life, Armstrongs career was managed by Joe Glasses, who hired Louis bands and guided his film career and radio appearances. Though his own bands usually played in a more conservative style, Louis was the dominant influence on the swing era, when most trumpeters attempted to emu late his inclination to dramatic structure, melody, or technical virtuosity. Louis and Lillian got divorced on September 30, 1938 Louis Armstrong married Alpha Smith on October 1 1, 1938. The fame and continued travel was too much for Alpha.They got divorced on October 2, 1942. Louis wasted no time in finding another wife, he remarried on October 12, 1942. For the next nine years the Louis Armstrong Orchestra continued to tour and release records, but as the sass drew to a close the publics taste in Jazz began to shift away from the commercial sounds of the Swing era and big band Jazz. The so-called Dixieland Jazz revival was Just beginning and Be Bop was also starting o challenge the status quo in the Jazz world. The Louis Armstrong Orchestra was beginning to look tired and concert and record sales were declining. Critics complained that Louis Armstrong was becoming too commercial. In 1947 Glasses fired and most popular bands in Jazz history. The group was called the Louis Armstrong Alistair and over the years featured exceptional musicians like Barney Bigger, Jack Degrades, Sidney Big Side Cattle, vocalist Villa Middleton, and Earl Hines. The band went through a number of personnel changes over the years but remained extremely popular worldwide. They toured extensively traveling to Africa, Asia, Europe and South America for the next twenty years until Louis failing health caused them to disband.Armstrong became known as Americas Ambassador. In 1963 Armstrong scored a huge international hit with his version of Hello Dolly. This number one single even knocked the Beetles off the top of the charts. In 1968 he recorded another number one hit with the touchingly optimistic What A Wonderful World. Armstrongs health began to fail him and he was hospitalized several times over the remaining three years of his life, but he continued playing and recording. On July 6th 1971 the worlds greatest Jazz musician died in his sleep at his home in Queens, New York.
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